"While under development, it was internally referred to as 'NFP (Nintendo Figurine Platform).' In other words, we were spreading the message inside the company that Amiibo would be a 'platform.' What we are offering with one Amiibo figure is the ability to experience a range of entertainment with a variety of software."
http://www.engadget.com/2015/02/27/deconstructing-nintendo/
With news about having an Amiibo ONLY SSB4 tournament, Nintendo is making good on it's promise, at least in Japan. But it doesn't stop there. Nintendo is best optimising the uniqueness of Amiibo. Think trading card games, how they have rare or common cards and everyone is trading to get the ones they like best or most powerful cards. That's happening with Amiibo, with things like the golden Mario or how Nintendo has been introducing them in separate waves. The question begs, what's the next unique Amiibo Nintendo is going to release at a limited quantity? Don't know, but it's going to sell out quick.
As for the tournament, well that in itself is major. That's like the second best thing to real life pokemon battles. I won't lie, I'm attached to my Peach that I've trained in SSB4Wii U as if it were a Pikachu, or at least a nano-pet. That's the reason why Amiibo to me is so compelling. Not right now, but if Nintendo keeps putting effort into it, I won't be the only one caring so much about my individual Amiibo.
Also, future Amiibo specific game with each physical copy bundled with a random amiibo at $59.99. Calling it.









