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Forums - Nintendo - Should Nintendo Target Adults More With Their Next Handheld?

I would a handheld that would let me play older pc strategy games like Heroes of Might and Magic III, Civilization III or IV, the Master of Orion games. I think handhelds are great for turn based strategy games and Nintendo should work on getting some PC ports on their handheld.



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Handhelds are mainly to play games in the same position you read a book, to play games in bed. I am sure most people with handhelds mainly play them at home. You don't beat Pokemon, Etryan Odyssey or Bravely Default outside your house.
That you can play them outside your house is a bonus, not the main thing.



melbye said:
That is what Sony did with Vita and it ended up poorly for them

The core 3ds market were once kids and are now mostly in their 20's and 30's. Sony didn't have a long time handheld history.  It's only 1 of many reasons the vita failed. 



Scizor_99 said:

I agree that overtly targeting kids these days is probably a bad idea, and agree that they should definitely taget adults more. However, if you're trying to say that NIntendo should use their next handheld to try to compete with Microsoft/Sony for the violent/mature crowd, i think you're sadly mistaken.

1. Do you think that the mature, adult gamer, to whom Playstation and Xbox have been almost exclusively geared towards since their inception, have very much interest in moving to, or double-dipping with, a product from a company that typically targets the opposite of what they like?

2. Do you think that the mature, adult gamer, who usually prefers ambitious games on powerful hardware, would buy a device with a tiny display and significantly weaker hardware (although understandably so)?


This, that crowd are the group who say they'd rather have a said game on console and in the end this is the root of the problem that has hit Vita, it's predecessor tried the same approach and ended up selling for far different reasons. As handhelds go a broad approach is always best.



Materia-Blade said:

Nintendo already targets both children, teens and adults.


I'm a huge Nintendo fan, but I don't really think they do target teens in the same way they target young gamers and lifelong gamers.



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Soundwave said:

More proof in the pudding:

Kids age 6-12 choose the Apple brand over Disney, Nickeldeon, McDonalds (presumably Nintendo too):

http://variety.com/2014/digital/news/kids-love-apples-ipad-more-than-disney-nickelodeon-youtube-survey-1201322460/

Apple’s iPad is the No. 1 brand among children 6-12, beating out Disney, Nickelodeon, YouTube, Netflix, Toys ‘R’ Us, McDonald’s, and multiple snack-food brands, according to a new survey.

Kids see the iPad as the all-in-one digital tool, according to the three-month survey by Tennessee-based consulting firm Smarty Parts. The 2014 survey results represent the culmination of the “tablet takeover,” according to Smarty Pants president Wynne Tyree.


Apple does not market towards kids. At all. They don't make products that look like toys. Yet there you go. Nintendo needs to recognize what's happening here.

Kids want the same thing their parents/older siblings are using, not the dumbed down "for kids" stuff. By age 10/11 they become obsessed with being cool to boot. 

Marketing to an older demographic simultaneously appeals to kids precisely because it's something not meant for them. Tell a kid they can have anything they want except pasta, and five minutes they're going to be crying that they don't want pizza or hamburgers but they want pasta. 

I think you're missing one very important point here: iPad is very popular among kids because EVERY house hold has one! That's how kids come in contact with it. They don't see the ads, they see that every family have one. And that's never gonna happen with a handheld gaming device. A gaming device will never become as cool as an Apple product because gaming is somewhat "niche" when compared to the universal appeal of an iDevice. The best selling gaming systems ever sold 150m each over the course of 5 years each. How many iPads/iPhones have been sold in the same time frame? I think that's one of the key things as to why these devices are considered cool among kids; they're new things and they are quite wide spread.  In 5-10 years time they won't be the coolest things around. By then, it'll be an old idea. A tried concept. No one thinks TV's are the coolest shit around anymore. But they used to be. As were the radio when that first hit the market.

Targeting adults with ads as to also sell to kids only works if the thing becomes widely popular, or else the Vita would be the best selling portable gaming device around now, and PSP would have beaten DS.



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

Soundwave said:

 

Seeing as how the New 3DS seems to have gotten off to a decent launch, but it was primarily marketed towards adults it seems. The TV marketing was on Better Call Saul/Walking Dead, the commercials for the first time in a long time actually mention processing power, and they pushed games like Monster Hunter and Majora's Mask, which Iwata has said has a mostly adult fanbase (as in the kids who played MM back in the day are now adults). 

With the competetive market being what it is today -- lots of cheap tablets and hand-me-down smartphones for kids with $1/free games, I think maybe Nintendo ought to look at going upmarket (high end) for their next handheld at least initially. Have a very high-end chipset. Don't cheap out on RAM. 

I'd say try to keep the price between $200-$250 ... $229.99 maybe is a sweet spot where the extra $30 lets you buy a lot more in terms of tech components but it's fairly easy to knock $30 off the price 8-12 months down the line (so long as you don't invest in some kind of crazy gimmick). Cool looking design, don't make it look like a toy. 

Front load the system with games more enthusiast gamers would want. Mario Galaxy 3, Hyrule Warriors 2, Bayonetta 3, Monster Hunter 5, cut a deal with a Western developer to have a really good FPS. Bury the hatchet with EA, get FIFA, Madden, and Star Wars. Maybe even bring back Nintendo Sports (NBA Courtside starring LeBron James or Kevin Durant?). New Ninja Gaiden from Itagaki as exclusive, Xenoblade X port, etc. 

Keep the New 3DS around as the budget/kids option for a few more years. $129.99 for the standard N3DS, $169.99 for the N3DS XL. Make more DS and GBA back catalog games available too for N3DS, that should provide hundreds of additional titles to play. 

They need to logically evolve the 3DS, one of the reasons the Vita doesn't do so well was the initial high cost of development.

A bump up to a 720p top and 480p bottom screen would be logically, you can do more with decent processing power and the battery won't take as much of a hit if they would opt for something like a 2K/1080p config. And the touch screens needs to be resistitive, not capacitive for obvious reasons.

I hope they definatly use an ARMv8 chip, but that seems likely, with the speed of advancements in ARM technology, the next handheld wil definitly be worthwile power wise, just don't expect costum high-end ARM cores. As for GPU's, there is a lot of choice for mobile GPU's, from the basic Mali and Adreno graphics to Power VR.

As for RAM, with LPDDR4 around the corner, and the 3DS's lifecycle not at it's end, it's reasonable to guess that's what they'll adopt. Probably not a lot of RAM, but the higher bandwith will help a lot. I'm guessing a 2GB LPDDR4 config.

Don't expect a powerhouse, it wouldn't be logical, but with some specialised hardware, I'm sure Nintendo will deliver us something good.

Note, this is all just speculation on my end.



RolStoppable said:
DanneSandin said:

I think it's a shame that you didn't answer him properly, since I think he had a few good points in there. But I guess you've had similar arguments with others before and have grown tired of answering the same counter-arguments?

Yeah, I've had such arguments before.

Think of a hypothetical scenario where the mentioned flaws didn't exist, so you are looking at a cool black console that has proper sequels to Super Mario 64 and Ocarina of Time as well as a Perfect Dark 2. Take into account that Nintendo's grip on the FPS market on consoles would dwindle because of Microsoft's Halo and the Xbox's architecture that shifts PC ports away from Nintendo and towards Microsoft; furthermore, take into account that Microsoft's marketing angle would be about painting Nintendo as kiddie which would be easy to do because Nintendo would not abandon Mario while Microsoft has Halo and all those FPS ports of PC titles. Now pretend Nintendo's proper sequels sold just as well as their N64 counterparts and each one of those additional copies sold (compared to the actual GC software sales) would result in an additional hardware sale. It's a very generous way to look at it, but with reasonable estimates you would still be looking at only 30-35m consoles sold.

That sounds acceptable until you realize that this best case scenario is the same amount as the N64 sold, and when you extrapolate this strategy to future generations (focusing on the enthusiast gamer), the ever-increasing development costs for games coupled with the hardware requirements that Sony, Microsoft and third parties have been pushing for, make it quickly clear that it's an unsustainable way for Nintendo to run their business. And that's why I am laughing at such suggestions.

Then again, we are talking about handhelds here. The OP is talking as if EA is a major player when it comes to handheld games. Now that's funny.

You're assuming that future Nintendo consoles would still only sell 30-35m units if they targeted core gamers with GC, which is a fault on your behalf.

Let's except your scenario; GC sells 30m units, MS takes a large chunk of the FPS market and tries to paint Nintendo as kiddie. First of all, with almost 10 more million units sold, 3rd party games would have sold way better (I base this on two reasonings; first, there's 10 more million costumers, and secondly, almost none of them are Nintendo fans - since they already bought GC and are included in the 22m units that were actually sold), which could mean that GC would retain exclusivity on franchises like Resident Evil - which could even mean more 3rd party "hardcore" titles (since 3rd party games would sell more). Nintendo would in anyways almost certainly get more 3rd party games to GC.

Even though a large chunk of the FPS market would go to Xbox, Nintendo would still have PD2, a "mature" Zelda (something like TP), mature 3rd party games and maybe something aking to Mario Galaxy. There is no way for MS to paint Nintendo as kiddie then. Nintendo would simply show more mature titles in their commercials - like PD2, Zelda TP, RE4, Star Wars, Eternal Darkness and other games to debunk MS's claim of kiddieness. They could maybe even get a chunk out of MS's 25m Xbox's.

All of this would probably lead to better 3rd party relationships, so when Nintendo kept up with Sony and MS in the specs wars, they'd also get much better 3rd party support. They'd get multiplats, just like PS3 and X360 would have. They would probably have sold a lot more consoles than 30-35m in the 7th gen. Let's remember that both X360 and PS3 are both closing in on 84m units each. If MS could take advantage of Sony's initial failure with PS3, so to could Nintendo. And let's remember that Nintendo would automatically get 10-20m sales just because of its fan base, and with a competative console with good 3rd party support they could easily have gotten quite a few more millions sold.

While production costs would have gone up, so would also Nintendo's revenue. They'd sell more units of their own games PLUS they'd get a lot more 3rd party royalties, and they would sell alot more extra controllers and stuff and they'd sell a lot more eShop games. Nintendo's potential future catering to core gamers aren't as bleak as you make it out to be Rol. If MS and Sony can run their business' like this, why couldn't Nintendo? They WERE making core games with N64, and had they continued to do so with GC (and been successful with it) they could have kept doing it.

One thing to keep in mind is that A LOT of people want Nintendo to go 3rd party or make mobile games. Why? Because there's a big market for Nintendo games, but they don't want to buy a brand new console to play them. Now, imagine these folks having tree choices of consoles; they have almost the same specs/power, they all have good 3rd party support and gets multiplats of most games, but only one of them have Nintendo games. That's quite easily a few more millions sold of Nintendo's console. Let's say 10m loyal fans, and then 10m more just because of their 1st party line up coupled with being just as good as the competition. That's 20m right there.

Man, that turned into rant didn't it?



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

why not both?
make mature games and childish too.
market the mature games for mature audience and chisldich games for childish audience.

Make a console that runs most of home console games, make it easy to port(unifyed arquitecure should help), so they can develop games for both handheld and home consoles(with a few exclusives in each platform), so they can bring a extensive library composed by mature and childish games.

they should keep investing in amiibo, or even faceplates. is a sucess, and both childern and aldults are into it.



teigaga said:
AnthonyW86 said:
Adults and handhelds... sorry that combination made me giggle a bit. In the day and age of tablets and smartphones not that many adults are going to buy a handheld gaming console, let alone take it with them as an extra device.

It's a dying market.

How much of the 3DS' market to you suspect to be adults vs Kids? Out of curiosity.


Really hard to say, in the day's of the DS i knew several adults who owned one or atleast hade a shared one with their kids. Except one all of them have moved on to tablet mobile, or console/PC at home. Every 3DS that was bought was for kids. Looking at the Vita interest by adult consumers has al but dissappeared.

 

If i hade to make an estimate that in the West we are talking 10%, 20% tops of the 3DS buyers being adults. Japan is a different story offcourse.