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why not both?
make mature games and childish too.
market the mature games for mature audience and chisldich games for childish audience.

Make a console that runs most of home console games, make it easy to port(unifyed arquitecure should help), so they can develop games for both handheld and home consoles(with a few exclusives in each platform), so they can bring a extensive library composed by mature and childish games.

they should keep investing in amiibo, or even faceplates. is a sucess, and both childern and aldults are into it.