Your job is to gain at least 60% of the console market for the next console (PS4 or XBox 720). What would be your strategy?

Copy Nintendo. Er, wait- Sony already do that. :p

blue ocean


Enter the ICHC online Poker Cats Contest!

If I am Microsoft, I would reccomend that we buy either of our competitors...

That's the only possible scenario for anyone to gain such a huge market share next generation.

That, or MS or Sony drop out after deciding that losing so much money to gain profits on the long run is not an attractive bussiness model anymore.

 Sony OWNED last generation with PS2. Nintendo is nearing 50% this generation (though I think they will ultimately stabilize at 40-45%).

I think there is no way a scenario where one of the companies has such a market share. The others would simply have to mess things up really, realy bad for that to happen.

not release a console that costs $599 for the customer and $800 for the company. I'd at least release it at $399 for customer $600 for company.

Sony - release a year early. It didn't help 360 but that's because brand, HW failure, and high price. Next generation price will be significantly lower than these launch prices. With a reliable console, affordable price, brand loyalty, and no competition I'm sure they would smother xbox.

MS - Halo 1, 2, and 3 remake. AND Halo -1, -2, and -3... It worked for Starwars.

1) Buy Activision/Blizzard
2) Start porting WoW to the console
3) Launch a year early for $300. Launch titles include exclusives CoD5, WoW, Starcraft II, Diablo 3

OR

1) Relaunch your current gen console with a smaller form factor under the name Wii2.

I think some people overrate the importance of releasing your console first.

You just have to release your product when you feel it's ready.
Dreamcast came out first, but still PS2 trounced it. Gamecube came after PS2 and could not hold up against it.

Some say letting X360 launch a year earlier hurt PS3 sales. But the wii allowed Microsoft the same head start and is now dominating the market.

Sure, timing is important to put your product in an advantageous position, but more important than that is coming up with a product that's fresh, innovative, with nice features, a solid library and competitive pricing.

You need to copy the PS2 in terms of everything, release at a cheap price of no more then $399 , you also need to have all your big games hit within the first year or shorty after the launch. Plus you need the other guys to screw up and release a year later like the xbox and GC did.