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If I am Microsoft, I would reccomend that we buy either of our competitors...

That's the only possible scenario for anyone to gain such a huge market share next generation.

That, or MS or Sony drop out after deciding that losing so much money to gain profits on the long run is not an attractive bussiness model anymore.

 Sony OWNED last generation with PS2. Nintendo is nearing 50% this generation (though I think they will ultimately stabilize at 40-45%).

I think there is no way a scenario where one of the companies has such a market share. The others would simply have to mess things up really, realy bad for that to happen.



Make sure the shadow you chase is not the one you cast.