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Forums - Gaming - Amiibo sold 2.5 million units in NA for 2014. How do you evaluate that?

Really good for Nintendo. I've never doubted the profitability of Amiibo, only that it wouldn't do anything to help out the Wii U's sales. Nintendo's whole merchandising area is severely under-served.



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Nice.

And to everyone saying that amiibo needs a dedicated game to show its value, I disagree. I'm not saying that there won't be one, or that it won't help sales of amiibos and Wii Us.

BUT, for me, the value proposition of an amiibo is already good. I much prefer a collection of figures (doing Fire Emblem and Zelda, may grab Star Fox and Metroid ones too), that adds a little bit to multiple games, than one that is only utilised by one series.

That I can take Link, train him in Smash, get a costume in Mario Kart, get an item in Hyrule Warriors, and whatever else comes along, is preferable to me than a Skylanders style 'physical DLC' approach.

I know many people argue that it's still physical DLC, but the difference is (to me at least) none of the amiibos are currently being used in a way that makes them essential to the game, they are currently completely optional. And that, I think, is a big difference to how Skylanders and Disney Infinity work. An Infinity style game, would harm the optional element of the Amiibos. Unless it was a free download, or was £25 with 2 amiibos, or something.

And for those saying that it's a nice shot in the arm in terms of revenue, but that it won't increase sales; now I've seen that Marth etc are going to be added into Codename STEAM, I want to get the rest of the figures, and also Codename STEAM (I've a feeling that they will be scannable into the new Fire Emblem too). For people who've already bought into amiibos, it increases the value proposition of new software, whilst simultaneously increasing the value proposition of the amiibos themselves.



spemanig said:
Clyde32 said:

Don't quote me on this unless I'm right, but that might be Project Treasure.


That's the first thing I though of when I saw it, but if those faces are four faces are anything to go by, I don't think that's the case. It may not be a good idea to get a third party dev, especially one who's already buisy with many other projects including Pokken, to handle a game this important.

Well, those faces indicate that it is a crossover game. 

So, a Free to Play crossover exclusive to a Nintendo platform? 



Great numbers. I had no doubt they'd do well. I can imagine people buying them even if they don't have a wiiu or a 3ds. I may buy a pikachu at some point.

I've said that before and I'll say it again: I have no problem with a company copying ideas from another company. Sony could try to do it too, but I don't think it'd do that well. Ninty characters are more iconic. Anyway, great idea, Activision. Everyone expected Skylanders to flop big time and instead it became one of the most profitable franchise ever. Ninty with characters that people care for can easily make much more money.



I bet 99% of those that bought them don't even own a Wii U :^)

To be fair those Disney Infinity figures are pretty tempting.



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That's impressive. I've only got Samus and Captain Falcon myself, I missed out on a Shulk pre-order because they went within seconds. I'm hoping to get hold of Ness and Duck Hunt Duo, but a little worried about getting my pre-order in...



Samus Aran said:
pokoko said:
SJReiter said:
I'd love to know what sales of Skylanders and Disney Infinity were over the same time period...

Skylanders sold over 30 million toys from launch in the fall of 2011 through the first quarter of 2012.  I think they've topped 200 million toys sold up to the end of 2014.  The franchise generated over $2 billion in revenue by the beginning of 2014.  I'm pretty sure that Infinity has similar numbers.

Amiibo is a drop in the bucket in comparison.

This is really where the problem sets in.  Will it turn into an actual revenue stream or will it be an occassional revenue hiccup when new figures release?  Does it have any real shot at growth?  Was the launch the high-water mark?  I'm kind of skeptical of Nintendo's strategy with Amiibo, to be honest, and I'm not sure it will catch on with anyone except die-hard Nintendo fans.  I think it needs its own thing besides being DLC for other games or it will struggle to find mass-market consumer appeal.

Does that mean each person bought 30 useless skylander figures? Because Skylander games don't sell much. Sales are going down year over year,hopefully it will die soon.

Can't you also play it without a console? I thought there was one version that just plugged into your TV.



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