I have been eying this game, but the reviews have scared me off. Anybody play it? Are the reviews unfair?

Some of them would be digital sales, yes, and some of them would be physical, since there is a physical version in Asia.

Currently, we have 0 rest of the world sales, so it's undertracked.

Even if digital sales were strong in that region, we're looking at like ~ 50k+ or so missing sales.

OHH! Did not know they sell the Physical version outside of Japan.

Nice sales and I bet SAO: Lost Song will sell even better

If you can stomach a bad localization, I wholeheartedly recommend it. It's a fun action RPG.

I am only a few hours in myself but I find it to be great fun.  The translation is very, very bad.  However, if you can get by that, the core of the game is great.  Combat can get a bit repetitive but is fun.  Graphics are what you would expect from an anime vita title (and if you enjoy the anime series, fits right in with that style).  I am looking forward to getting more time out of it.  User reviews on Metacritic are more in-line with my experiences with the game than the critic reviews.

So 0 downloads in Europe? Or do you think they were rounded into NA?

I find it difficult to believe. Either they dont have european numbers or it sold sub 10k, wich i find difficult. I would think that at least the french would gobble it up.

Well done, it's been one of the the best selling Vita games in Europe and America for several months.
It's placement on the store and post release DLC has also helped it a lot.