I think M$ and Sony have done an amazing job over the past 5 years or so painting Nintendo as a kiddie console to the general public. With Mario as the mascot it's admittedly an easy thing to do but also a bit unfair when in my personal opinion Nintendo consoles are more "hardcore". MS/Sony especially have done great in convincing one of the most important demographics (TEENS) of this... i.e. guns and graphics are everything!
How is Nintendo more hardcore?
-1st party exclusives aren't afraid to experiment with new gaming mechanics in both old and new franchises
-In general, the games are far more difficult. [ sure i can list the well known ones like dk tropical freeze, the later levels in mario 3d world, zombi u ... but how about some wii era like no more heroes 1/2, Muramasa The Demon Blade, Xenoblade Chronicles
- At the end of each generation, somehow N ends up with a laundry list of games that were barely noticed yet incredibly unique experiences. [ the last story, red steel 2, the conduit, sin&punishment, FF:Crystal Bearers, Silent Hill:Homecoming, monster hunter 3, boy and his blob... there are so many more! ]