The Wii was a console for casual gamers (not exclusively of course, but in large part), the Wii U they maybe hoped could be again but whether because of poor marketing, poor naming, poor launch titles, or simply because that market had moved on, it failed, and I would say right now the Wii U is more predominantly a "hardcore gamer" (a very annoying term) console than the others. It's market is basically dedicated gamers who are fans of Nintendo and people who want a more family friendly console (which I would consider a different market from "kids").
I don't think past Nintendo consoles before the Wii were more "casual friendly" than their competition. Nintendo may be DOOMed to have the image of being "not for hardcore gamers" in the public perception, but that is because the Wii was so successful in establishing that image of being "for everyone" rather than because Nintendo always made consoles for more casual gamers...
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