I think The Crew because it's coming out on both platforms and Project Cars is mainly focused on PC, and the people interested in Project Cars will get it for PC. So my guess would be last for Project Cars.
Driveclub will be near last because of the PS+ version. By this I mean unless it's really spectacular, I doubt many people are going to upgrade from a decent prologue version to decent sized game for €60 more.
I'll be using the PS+ Driveclub version as a demo. If I'm not engulfed, then no chance I'll be making the plunge of an actual sale. I also imagine there will be thousands of people also like me. But because of Sony's bundling and advertising, I can see it squeaking past Project Cars.
As for Forza Horizon 2, I see this doing extraordinary well, easily beating Driveclub sales and possibly trumping The Crew. So my list goes:
1. The Crew
2. Forza Horizon 2
3. Driveclub
4. Project Cars