Heavier advertising on ps4 = higher ps4 hardware sales. Bungie isnt a studio known for being a studio. It is known for halo and nothing else.. There will be very little association between halo and destiny. Only two studios which has that kind of public publicity is naughty dog and rockstar... Even one of these is actually the publisher and rockstar north but so few commoners actually realizes that

Why is Halo a more "true Bungie experience" than Destiny?

According to Amazon PS4.

For a long time the PS4 Destiny bundle was selling more than the Xbox One standalone title.

Since when does Bungie fans = cod fans?

That's a good point.  I personally never liked cod and loved Halo 1-3.  Halo 4 was a let down for me.  I hope that Halo 5 is an improvement.  At least the Xbox has Halo MCC edition.  Which is 3 out of 4 games Bungie!  I guess it could be argued that Xbox One has more Bungie titles.  I have no clue how much weight that argument will hold.  I'll get Destiny on PS4 and Halo MCC on Xbox One.

Bungie fans already have the old Halo games and the first non-bungie Halo game wasn't as well loved as the older ones so I'd guess PS4.

Since Toastboy thinks destiny XB1 will win