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Forums - Gaming - Microsoft Mocks Sony With "Destiny Fragrance"

Frogger on 05 September 2014

That's really clever if they can get away with it.



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Mystro-Sama on 05 September 2014

That's genius! If they actually gave cologne as a pre-order bonus I might actually pre-order a game.



kirby007 on 05 September 2014

smell based games the next standard in gaming



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pokoko on 05 September 2014
calmlycontrary said:

Ignore whether it's rude or mocking, and don't consider that MS has been doing it for years with Call of Duty advertisement.

If they don't have legal permission to run advertisements for it but are clearly running a viral ad which links to a page that explicitly mentions the game, aren't they potentially violating those rules? Aren't they trying to get away with something they aren't supposed to do in a way that they're hoping will just barely not get them sued? They're essentially trying to "call the bluff" and expect Activision to not sue them and possibly get negative publicity for doing so. It's clearly an ad and violates the agreement, but it's perhaps obscured enough that some gamers will defend them for it.

I doubt we'd see any harsh legal action but Sony might protest to Activision, which might request it be taken down.  This really isn't clever at all, as it's perfectly clear what the advertisement is for.  The explaination itself voids the idea that it's a loophole.  My guess is that Microsoft would take the page down immediately if asked.  

However, unless Microsoft starts running real paid spots for "Destiny fragrance", I doubt either Activision or Sony will care.



Tamron on 05 September 2014

Pretty sure anyone buying destiny will already have decided which console to buy it for anyway, it's not like this is going to sway someone away from buying it for ps3/ps4.



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LurkerJ on 05 September 2014

I smell low pre-order numbers.



LudicrousSpeed on 05 September 2014

Only thing funnier than the ad are the threads on various forums this one included full of people upset over the ad and going on about hypocrites and bitter and sore loser.

Sheesh its just a funny ad circumventing a loop hole and advertising a game. There isn't even a "shot" fired at Sony. There is no "mocking" of them. They are entirely irrelevant to the ad. Maybe they will even be busted for it, who knows. But good god, lighten up. Shit is depressing to read.



Nicklesbe on 05 September 2014



http://www.youtube.com/v/AoOOpLpcF28 http://www.youtube.com/v/CphFZGH5030

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calmlycontrary on 05 September 2014
pokoko said:
calmlycontrary said:

Ignore whether it's rude or mocking, and don't consider that MS has been doing it for years with Call of Duty advertisement.

If they don't have legal permission to run advertisements for it but are clearly running a viral ad which links to a page that explicitly mentions the game, aren't they potentially violating those rules? Aren't they trying to get away with something they aren't supposed to do in a way that they're hoping will just barely not get them sued? They're essentially trying to "call the bluff" and expect Activision to not sue them and possibly get negative publicity for doing so. It's clearly an ad and violates the agreement, but it's perhaps obscured enough that some gamers will defend them for it.

I doubt we'd see any harsh legal action but Sony might protest to Activision, which might request it be taken down.  This really isn't clever at all, as it's perfectly clear what the advertisement is for.  The explaination itself voids the idea that it's a loophole.  My guess is that Microsoft would take the page down immediately if asked.  

However, unless Microsoft starts running real paid spots for "Destiny fragrance", I doubt either Activision or Sony will care.


Yep, pretty much.

And they're getting a bunch of gaming sites to spam articles about the "controversy." Pretty manipulative and dishonest presentation.

There are tons of multiplatform games that are advertised as if they are exclusives for Xbox, but people don't tend to recognize that. Plenty of people thought that Titanfall was an Xbox One exclusive, for example. [It's not available on PS, but it's not exclusive.]



jnemesh on 05 September 2014

I doubt that. Most of Sony's ads are for 1st party games. I haven't seen many PS3-specific ads for 3rd party games aside from Assassin's Creed and Madden. My point? Sony pushes 1st party games in TV ads. Microsoft pushes 3rd party games.

The abscence of CoD and *insert 3rd party game here* from Sony's marketing budget doesn't mean M$ paid the publisher off. 


Well, first Microsoft has to MAKE some 1st party games....