Microsoft Mocks Sony With "Destiny Fragrance"

[calmlycontrary]

pokoko said:

calmlycontrary said:

Ignore whether it's rude or mocking, and don't consider that MS has been doing it for years with Call of Duty advertisement.

If they don't have legal permission to run advertisements for it but are clearly running a viral ad which links to a page that explicitly mentions the game, aren't they potentially violating those rules? Aren't they trying to get away with something they aren't supposed to do in a way that they're hoping will just barely not get them sued? They're essentially trying to "call the bluff" and expect Activision to not sue them and possibly get negative publicity for doing so. It's clearly an ad and violates the agreement, but it's perhaps obscured enough that some gamers will defend them for it.

I doubt we'd see any harsh legal action but Sony might protest to Activision, which might request it be taken down.  This really isn't clever at all, as it's perfectly clear what the advertisement is for.  The explaination itself voids the idea that it's a loophole.  My guess is that Microsoft would take the page down immediately if asked.  

However, unless Microsoft starts running real paid spots for "Destiny fragrance", I doubt either Activision or Sony will care.

Yep, pretty much.

And they're getting a bunch of gaming sites to spam articles about the "controversy." Pretty manipulative and dishonest presentation.

There are tons of multiplatform games that are advertised as if they are exclusives for Xbox, but people don't tend to recognize that. Plenty of people thought that Titanfall was an Xbox One exclusive, for example. [It's not available on PS, but it's not exclusive.]