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Forums - Gaming - Microsoft Mocks Sony With "Destiny Fragrance"

daredevil.shark on 05 September 2014
BMaker11 said:

MS has exclusive ad/marketing rights to Call of Duty and Madden, all of last gen and presumably this gen as well. Some of the biggest franchises in all of gaming. And they had exclusive ad/marketing rights to one of the biggest games of last gen, GTAIV.

But as soon as Sony tries the same tactic to promote Destiny, MS goes "wahhhhh, we wanna advertise the game too....but mean old Sony won't let us. Thanks for 'smelling that something was up'" as if Sony did something wrong?

Sure, the "loophole" is funny, but it still screams of butthurt and seperation. And they can probably get in trouble since "Destiny is actually an FPS coming to Xbox" is clearly advertising about a game, not a "fragrance", a game they aren't allowed to advertise


You nailed it.



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jnemesh on 05 September 2014

The difference, guys, for those of you who don't yet understand, is that Sony, when taking "jabs" at MS, didn't violate anyone else's intellectual property when they did so. Nor did they try to work around a PAID agreement with a 3rd party publisher. It's not about "butthurt" or being salty, but about Microsoft complying with existing LAWS designed to protect a publisher's intellectual property. I think they will probably get a "cease and desist" if not a lawsuit from Activision. At the very least, it will probably sour relations between Activision and Microsoft.



jnemesh on 05 September 2014
BMaker11 said:

MS has exclusive ad/marketing rights to Call of Duty and Madden, all of last gen and presumably this gen as well. Some of the biggest franchises in all of gaming. And they had exclusive ad/marketing rights to one of the biggest games of last gen, GTAIV.

But as soon as Sony tries the same tactic to promote Destiny, MS goes "wahhhhh, we wanna advertise the game too....but mean old Sony won't let us. Thanks for 'smelling that something was up'" as if Sony did something wrong?

Sure, the "loophole" is funny, but it still screams of butthurt and seperation. And they can probably get in trouble since "Destiny is actually an FPS coming to Xbox" is clearly advertising about a game, not a "fragrance", a game they aren't allowed to advertise


The problem is, the "fragrance" is not a real product, and the advertising then directs you to purchase the game.  I don't think an argument that it is an "unrelated product" will hold much weight in a court of law.



Spade on 05 September 2014

Dear God these reactions are absolutely hilarious.



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IamAwsome on 05 September 2014
celador said:
IamAwsome said:
celador said

The only hyporcisy is from MS

Sony took a jab at MS for doing something no-one wanted and trying to shove it down people's throats

MS are taking a jab at Sony for something they practically invented in the console space and have been doing for years

I know MS has the whole parity thing and they moneyhat, but when has MS ever banned Sony from running ads for multiplats?


I can't remember seeing a Playstation Call of Duty advert so I'm pretty sure MS have been doing it for years

I doubt that. Most of Sony's ads are for 1st party games. I haven't seen many PS3-specific ads for 3rd party games aside from Assassin's Creed and Madden. My point? Sony pushes 1st party games in TV ads. Microsoft pushes 3rd party games.

The abscence of CoD and *insert 3rd party game here* from Sony's marketing budget doesn't mean M$ paid the publisher off. 



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ICStats on 05 September 2014

I smell something!



My 8th gen collection

Sharpryno on 05 September 2014

Sony is allowed to take shots at MS. The moment MS does anything in response makes them a sore loser? Are you serious guys?

This is not even a big deal. It is clever unlike the multiple comments Sony has made about Kinect, ffs.



VanceIX on 05 September 2014

That's... actually pretty hilarious! Anyone who says otherwise is looking far too much into this.



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IamAwsome on 05 September 2014
BMaker11 said:

MS has exclusive ad/marketing rights to Call of Duty and Madden, all of last gen and presumably this gen as well. Some of the biggest franchises in all of gaming. And they had exclusive ad/marketing rights to one of the biggest games of last gen, GTAIV.

But as soon as Sony tries the same tactic to promote Destiny, MS goes "wahhhhh, we wanna advertise the game too....but mean old Sony won't let us. Thanks for 'smelling that something was up'" as if Sony did something wrong?

Sure, the "loophole" is funny, but it still screams of butthurt and seperation. And they can probably get in trouble since "Destiny is actually an FPS coming to Xbox" is clearly advertising about a game, not a "fragrance", a game they aren't allowed to advertise

I call BS on this. I have seen PS3 exclusive Madden commercials in the past. CoD? Just because M$ markets the game doesn't mean they have "exclusive"marketing rights. The only thing that MIcrosoft moneyhatted with CoD is DLC. I also don't remember any 360 exclusive GTA IV ads. 



pokoko on 05 September 2014

Huh?

I went back and read the article over again but I can't find any mockery at all. Did I miss something somewhere? It's just Microsoft trying to grab a piece of the pie. It's kind of silly and nonsensical but it seems to be entirely harmless. What can they even mock Sony about? "Ha ha, you're going to sell the hell out of Destiny"?

No, the real mockery is by the article, which has manipulated people into a fight over nothing.