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BMaker11 said:

MS has exclusive ad/marketing rights to Call of Duty and Madden, all of last gen and presumably this gen as well. Some of the biggest franchises in all of gaming. And they had exclusive ad/marketing rights to one of the biggest games of last gen, GTAIV.

But as soon as Sony tries the same tactic to promote Destiny, MS goes "wahhhhh, we wanna advertise the game too....but mean old Sony won't let us. Thanks for 'smelling that something was up'" as if Sony did something wrong?

Sure, the "loophole" is funny, but it still screams of butthurt and seperation. And they can probably get in trouble since "Destiny is actually an FPS coming to Xbox" is clearly advertising about a game, not a "fragrance", a game they aren't allowed to advertise

I call BS on this. I have seen PS3 exclusive Madden commercials in the past. CoD? Just because M$ markets the game doesn't mean they have "exclusive"marketing rights. The only thing that MIcrosoft moneyhatted with CoD is DLC. I also don't remember any 360 exclusive GTA IV ads.