What I think is the ad was brought to the attention of MS lawyers, who calmly pointed out to the marketing department that the ad actually did encroach on the Destiny trademark, which MS has no right to use ("Desinty is an Epic new FPS game" = using Bungie's trademark, you can't trademark a word for all uses, but you can trademark a word when used in a partiuclar context, and Bungie will own a trademark over "Destiny" (esp with a capital D denoting it as a name) when used in reference to an FPS video game, no doubt.

So the good lawyerly advice would be, take that ad down, and before you try again come to us to clear the ad so that you can be sure there are not copyright or trademark infringements.

I'd be surprised if Sony or Acti-Bungie took any formal action. If anything there might have been an e-mail between the legal departments saying "Not cool guys". Sometimes things can be resolved in a cordial manner without going to court, esp when the "wrong doing" is clear and unambiguous.

No harm no foul.

Wow I actually ate dinner while reading the post on here about this. Quite entertaining indeed. One thing I can say about VGChartz...we're never boring!

not really.

if guys have to buy a fullprice copy without bundles, u make more money form the game

thats why sony make so much money with fifa

ms paid for exclusiv marketing and give it for free in bundles

sony got massive sales nevertheless

same applies to destiny.

if we talk about profits, it will be nearly the same

but its still a win for sony, because they finally got a big shooter associated first with the playstation brand

so no. massively more money is the whole wrong term

edit: that happend with watch dogs. but it will not for destiny. because we wont have a 2:1 ps4 to xb1 ratio. 

and if we add last gen too, it will be even more favour ms. wouldnt suprise me, if this game will sell nearly the same on xbox family like ps family

Ah, I see.I don't think Sony will sweat too much about this and the worst case scenario will only be a small slap to the wrist. After all, the fact that MS was trying to advertise eau de toilette Destiny was pretty funny, even for Sony

You could make that the site's slogan xD

Hey you're on to something there! LOL Unfortunately I can't quite my day job. Hehe

Oh and that "taste like salt" post you posted a few pages back had me rolling! :D

Clever but how will MS respond if say Sony pulls out an Add for:

Join the Sony army. You are Being Called for Duty. Join Now!

Yes, call me all the previous time Sony "dennounced" MS on this pratic...

I'll give you a freebie. Sony said in their Gamescon that all temporary exclusives would be announced as that, not pretending to be forever.

That would be clever and wouldn't use the trademark of the game... but even so they could be called in for the allusion...

Maybe we can get a Call of Duty fragrance too.