| binary solo said: What I think is the ad was brought to the attention of MS lawyers, who calmly pointed out to the marketing department that the ad actually did encroach on the Destiny trademark, which MS has no right to use ("Desinty is an Epic new FPS game" = using Bungie's trademark, you can't trademark a word for all uses, but you can trademark a word when used in a partiuclar context, and Bungie will own a trademark over "Destiny" (esp with a capital D denoting it as a name) when used in reference to an FPS video game, no doubt. So the good lawyerly advice would be, take that ad down, and before you try again come to us to clear the ad so that you can be sure there are not copyright or trademark infringements. I'd be surprised if Sony or Acti-Bungie took any formal action. If anything there might have been an e-mail between the legal departments saying "Not cool guys". Sometimes things can be resolved in a cordial manner without going to court, esp when the "wrong doing" is clear and unambiguous. No harm no foul. |
Ah, I see.I don't think Sony will sweat too much about this and the worst case scenario will only be a small slap to the wrist. After all, the fact that MS was trying to advertise eau de toilette Destiny was pretty funny, even for Sony 
