LMAO at those saying hype. Hype doesn't last for almost a year (though I know you'll still be using the hype excuse for a year+.) If it was truly just hype, people would be disappointed within a couple of months, then switch to another console, the one you THINK is better. No, the reason the PS4 is selling so well is because of the PS brand and how it delivers each gen. It also helps that the PS4 is the most powerful console this gen and launched at a good price.

just wait for the iphone 6 relase to see what hype does

its the hype, what gets u to buy the product. its the decent / good product, that makes it keep u

thats how u sell much via hype.

u really dont get this?

So you say the PS brand helps sell the console...

That's essentially hype. 

Just look at the iPhone. Going strong with 9 iterations, and each one is sold almost completely on hype.

There's absolutely nothing wrong with that, it shows that the brand has earned the trust of the consumers. But it's still hype.

LOL, I think you're the one who doesn't get this.  You think the iPhone would sell so much if the product was crap? No, it delivers buyers what they want.  Though, hype is what drives them to stand in line for hours to buy it.  The fact is the PS4 delivers, both in power and games.  Something people don't feel about the other two, at least not in great numbers, hence why they are falling behind.

PS4 is the first console ever that is literally selling on nothing but good will. The system just isn't that exciting.

I'm curious to see just how far fan good will can take this system.

Hype and the mistakes from the competition.

BUT I am happy Yoshida realises it is selling better than it should. It means they will have to focus a lot on how to keep those sales up.

He can see that the current trend of sales wont last forever unless they do something.

No real competition

Isn't Yoshida talking about how the PS4 is selling so well despite the previous assumption that dedicated video game hardware would be in decline? Or something along those lines? I may have misread his quotation, though. I think the PS4 sales are as high as they are partly because of the promise of what the hardware can do, with no real alternative for a console experience replacement yet. I'm not speculating on why it's outselling the other consoles, though; just speculating about why dedicated gaming hardware isn't in such a decline.

No, that would be "branding".

THIS would be "hyping":

hype

1 Extravagant or intensive publicity or promotion:

"his first album hit the stores amid a storm of hype"

1.1 A deception carried out for the sake of publicity:

"is his comeback a hype?"

VERB

Promote or publicize (a product or idea) intensively, often exaggerating its benefits:

"an industry quick to hype its products"

"they were hyping up a new anti-poverty idea"

Origin

1920s (originally US in the sense 'short-change, cheat', or 'person who cheats etc.'): of unknown origin.

source: http://www.oxforddictionaries.com/definition/english/hype

This, plus Nintendo and Microsoft idiotically sabotaging themselves.

All Sony had to do was not fuck up epically and win by default.

Call me a hater, but I do find it a bit concerning, that gamers have reached the point where we will pay out the wazoo on the vague promise of "greatness awaits" and shinier versions of last gen games. I believe it's a result of the "preorder" culture in modern gaming; we no longer wait until the product actually delivers, we pay now for the promise of future content.

This seems to me a dangerous precedent in an industry that increasingly abuses such trust and tries to milk consumers of every nickel and dime they can.