Xbox One Sales More Than Double in June with New $399 Option and Unveiling of Holiday Games Lineup

RealGamingExpert

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RealGamingExpert on 16 July 2014

mornelithe said:

RealGamingExpert said:
That doesnt sound very good....
But then again 'more than double' could mean quite a lot.
Still holding my expectations really low.

Not really, all it means with absolute certainty is that it didn't sell more than triple.

Yeah i know, but there is a big gap between selling twice as much or a little less than triple the numbers.

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TheBlackNaruto on 16 July 2014

Not bad the increase indeed helped sales!

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novasonic on 16 July 2014

sully1311 said:

novasonic said:
So we should expect around 155-160k for NPD tomorrow?

Thats what I'm thinking. Are they conceeding they didn't win, or are they confident and doing what Sony did in March?

I donno. I guess technically "more than double" could mean just under tripple, but I have a feeling it's closer to just barely over double.

PS4: 215k
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bananaking21 on 16 July 2014

are they talking weekly average or for the full 30 days or NPD numbers?

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kitler53 on 16 July 2014

so double in a 5 week month following a massive dip in may. probably still lose to ps4. availible sales indicators show a big spike at the kinectless sku at launch but a fast dropoff to pre-release numbers suggesting an unsustained boost.

awesome.

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poklane on 16 July 2014

fireburn95 said:
Didnt xbox one sales reduce by alot in may because of the early price cut announcement. So 100% more isn't that too impressive of a jump

Yup. As soon as Microsoft announced the Kinectless Xbox One, sales took a hit. 100% in comparison to May wouldn't even be that much.

I also wonder why they announced this now. NPD is tomorrow right? Damage control?

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Solid-Stark on 16 July 2014

bananaking21 said:
are they talking weekly average or for the full 30 days or NPD numbers?

Month to month NPD. May was 77k, and June will be 160k-170k.

PS4 is expected in the 200k range.

June is a 5 week month.

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Arkaign on 16 July 2014

kitler53 said:
so double in a 5 week month following a massive dip in may. probably still lose to ps4. availible sales indicators show a big spike at the kinectless sku at launch but a fast dropoff to pre-release numbers suggesting an unsustained boost.

awesome.

Exactly this. They set it up as best they could for a 'reset' by announcing the $399 SKU a month early, basically throwing May into the toilet.

Regardless of what actually happened with June, they could claim a 'massive increase' in sales, when in fact, it's barely more than the previous baseline INCLUDING a bubble on the June 9th, 10th, 11th timeframe (that's when the charts spiked with XB1 consoles for a couple of days before falling through the floor again).

With July not having another bubble of pent-up sales (people that had waited for the $399 SKU to appear and held off in May entirely), it remains to be seen if they will even be able to maintain the PRE-May baseline.

TL:DR - May was meaningless other than to see just how bad sales could be damaged by announcing $100 off a month in advance :P