| kitler53 said: so double in a 5 week month following a massive dip in may. probably still lose to ps4. availible sales indicators show a big spike at the kinectless sku at launch but a fast dropoff to pre-release numbers suggesting an unsustained boost. awesome. |
Exactly this. They set it up as best they could for a 'reset' by announcing the $399 SKU a month early, basically throwing May into the toilet.
Regardless of what actually happened with June, they could claim a 'massive increase' in sales, when in fact, it's barely more than the previous baseline INCLUDING a bubble on the June 9th, 10th, 11th timeframe (that's when the charts spiked with XB1 consoles for a couple of days before falling through the floor again).
With July not having another bubble of pent-up sales (people that had waited for the $399 SKU to appear and held off in May entirely), it remains to be seen if they will even be able to maintain the PRE-May baseline.
TL:DR - May was meaningless other than to see just how bad sales could be damaged by announcing $100 off a month in advance :P
