Unofficial, Holiday 2014
Official, Holiday 2015
In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank


Unofficial, Holiday 2014
Official, Holiday 2015
In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank


Intrinsic said:
No reason not to hold on to their prices. I honestly don't see MS/Sony announcing price cuts of them until such a time that they are also announcing cuts for the PS4/XB1. |
Ok, well I obviously think otherwise.
At this stage, I'm starting to think that both MS and Sony won't cut prices until either just before they are discontinued to clear stock, or when they cut the price of the XB1 and PS4. Sure, sales are stagnating, but both consoles are at this stage profitable at their current price, still far enough away from their successors to prevent too much cannabilising of sales, and this late in the gen you are unlikely to get many game sales on that hardware, so with a price cut the hardware still needs to be profitable for it to make business sense. Thats tricky because you've already done 7-8 years of hardware optimisations to minimise cost, so without another die shrink (which comes with a large upfront cost) you aren't going to significantly reduce the price without reducing profit margins.
It is likely that the improvement in sales would be insufficient to make up for the reduction in profit margin, and future game sales would be insufficient to make up for reduced hardware profit either. Meaning that it is more profitable for both Sony and MS to leave the 360 and PS3 to wither on the line before discontinuing.
| NobleTeam360 said: Price cuts for both of them are long over do, I'm not quite sure why Sony and MS are holding onto their current prices for so long. Maybe by the end of the year we'll see an official price-cut. |
Obviously because of profits, they are about 8 years old now and each have sold over 80m, its not like a price cut at this point is going to affect sales drastically. It makes more sense for MS/Sony to eek out as much profit from these machines as possible, especially considering the heavy losses each recieved at the start of the gen.
When the herd loses its way, the shepard must kill the bull that leads them astray.
zorg1000 said:
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They could have a decent impact in developing markets, I expect a price drop from Sony but MS hasn't done an offical price drop in a very long time.
It's been 6 years...............SIX years since NA received a 360 price cut.
$199 for the core, $299 for the high gig hard drive. And $299 for the kinect/core 360.
MS.....if there was a time to drop those prices, this year is the time. The console is 9 years old!