spemanig said:
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You seem to struggle with the concept of what is relative. This really isn't hard. If a question is open-ended, with no parameters set, then it can be answered different ways. Still following? As such, "who won the dance off" does not apply, as it that is a specific contest, while "E3" is not. You understand? E3 is an exposition intended for--that's right--consumers.
Anyone asking "who won E3" without setting context is the one at fault if they don't get the answers they want. Sony, From Software, Ubisoft, Nintendo, even Hello Games would all be valid responses. That's because "who won E3" by itself is kind of stupid, as it's not an official contest. As such, "won" could be considered anyone who came out in much better position than they were going in.