This was the case with PS2 and 3. Not really a shocker to anyone. SONY doesn't put as much marketing force into the games as they did bag in the PS1 days. Since the PS3 days, one could argue they financially can't.

perhaps it would mean the PS4 would be losing the gen if nintendo & microsoft had done a better a job,something like that

Not expending money isn't the case. Gran Turismo 5 and Heavy Rain are on the list of the most expensive videogames ever made.

Well to be fair, Sony had awful marketing prior to the PS4 (well, for the last gen really). The PS3 had great games but were either marketed in a bad way (Resistance 3) or had no significant marketing at all (Sly TiT). I think that's a big reason some of these games underperformed. I still think third party games will on a whole sell better, but that's fine.

Plus, Sony's games are not necessarily drenched in the "shot gun" approach, with the exception of a few games. And they take chances with new IPs. Their games won't appeal to everyone. I honestly prefer this approach than relying on the same series over and over again.

hasn't it been like this for years now for the most part...not sure how this latest cross gen cod sold,but it and gta ect friggin kill it

It means that PS4 will see strong 3rd party support throughout the gen. But even though Sony's pampering of 3rd parties does lead to great things it is sometimes at the expense of Sony's own interests.

Portal 2 on PS3 rumored to be promoting Steam because Valve threatened to not port the game like Left 4 Dead.

The Getaway on PS3 rumored to be cancelled because Rockstar didn't want the competition with GTA IV.

Warrior's Lair rumored to be cancelled because Blizzard didn't want the competition with Diablo 3.

Santa Monica's new open world space game rumored to be cancelled because Activision didn't want the competition with Destiny.

Driveclub rumored to be delayed because EA didn't want the competition with Need for Speed: Rivals.

etc.

At this E3 it's rumored that Destiny, AC Unity, Battlefield Hardline and Mortal Kombat X will all be at Sony's conference but I'd rather want Sony to spend even more time on all their exclusives (UC4, Driveclub, The Last Guardian, The Order, Guerrilla Games' new IP, Beast's Souls, Deep Down, Persona 5, H1Z1, new IPs etc.).

Is this level of ass licking really what's necessary to have great 3rd party support or could Sony prioritize their own interests a little more?

Did you just start gaming?? 3rd party has always been the biggest sellers and drivers in the industry,,ps4 is no excveption, how is that a bad thing? An environment where all devs thrive is good for everyone.

Shooter-box - Kiddie-box - Playstation

Not sure why you posted his post it's a fantasy, unless he can prove with sources any of that is true (It isn't), then it's bs. Sony first party has gotten stronger then it was in the ps1 and ps2 days so no..third party won;t effect sony'sclusives, the 2 are not mutually exclusive.