sales2099 said: I always thought the keys to winning was the same for all 3: most exclusive announcements that are total surprises. |
That is how the internet nerds calculate it.
Winning e3 is about making the public buy the console. To do that, you need to convince them that your console is what they want, right now. Not a year down the road, not in two years...now. Many consumers just hold off until a franchise they like gets announced.
For example, ff13. That was a megaton because it told all the consumers interested in x360 (but holding off), and all the 360 owners that, yes, the rabid ff following does NOT have to buy a ps3. It was a major blow which basically made consumers say "360 is cheaper and has the games I want". Same thing happened with gta4. Those two losses really pushed sony back.
It isn't the announcement that wins the conference. It's what it means to the consumer.
Like how sony won the "hardware announcements". It told consumers everything they needed t know. You want the games, all of them, our console is developed BY the developers. Every developer is in our pocket, every indie is onboard, everyone is excited. This system is going to knock your socks off. AND it's cheaper with better hardware. At that point the consumer decision is made. THIS is the superior console. Usually consumers wait a few years until the content comes out and they flip back and forth, and wait on price, etc. But this time the message was so clear. Affordable, powerful, dominant.