So, how exactly does this work? I'll go check out my local Sears in a bit.

You get $30 worth of points that you can redeem at Sears. 

You can get $30 worth of points through their rewards program which you can redeem on anything at Sears. So its basically a $30 coupon at Sears .

they sold Brawl early too if i remember right.

I'd see if it's real first

Well I just called a bunch of Sears stores and none of them have it, so it must just be a few select stores.

Oh that sucks. I should edit the title then. 

You could still get it at Sears on May 30th since its still the best deal. 

i haven't been to sears in like 3 or 4 years and they didn't last sell games last i check but i might head there later today also i heard target is selling the game early so i will head there as well http://n4g.com/news/1517571/three-stores-have-been-selling-copies-of-mario-kart-8-since-yesterday-get-30-back-at-sears

interesting...