Failures:
1. Battery short life, but you can fix it for like $30. Even fixed though is shorter than would like. Only 5-8 hours.
2. Cost - Wii U could be much cheaper without it and thus have more sales and maybe more 3rd party support
Things I like:
1. Some games use it great like Wind Waker, Zombie U, Assassins Creed, Batman Arkham City, Nintendo Land and a few others.
2. Playing when watching tv.
Whatever:
1. It's a controller, no more comfortable or less comfortable than any other controller imo. Since most games don't use the gamepad for anything but just a controller. It does its job as a controller. I don't feel the need to use another controller or anything. The gamepad is perfectly fine.
Overall:
Gonna wait to judge until I feel how Smash plays with it and Zelda U. As of now not enough games utilize it in order to justify the extra cost. Though I can't imagine playing Wind Waker or other games now without the gamepad.