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Forums - Sales - NPD March 2014 Thread - PS4 #1 (371k), Xbox One 311k, 360 111k, WiiU ~70k, Vita close to 4 digits. Titanfall tops software

 

Did the NPD results surprise you?

Yes 379 53.23%
 
No 308 43.26%
 
Total:687

So, their only realistic chance to outsell Sony is Halo week once every year and Gears week once every two or three. Maybe COD week if they cut price to parity with PS4.

GG.



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Sal.Paradise said:
So, their only realistic chance to outsell Sony is Halo week once every year and Gears week once every two or three. Maybe COD week if they cut price to parity with PS4.

GG.


Eh its waaaaaaaaay too early still to call something like that.

It really depends what kind of moves MS is able to make, and what kinds of software / pricing they can get to stay competitive.  Will they outsell the PS4 on a consistant basis? I hightly doubt it, but they will most likely be able to do it more than once every year, likely MUCH more than that.

People forget this is still the EARLY days of the generation. At this point in its lifespan people litteraly thought the PS3 was done for, the first 6 months for Sony were brutal, and all things considered the PS3 had a great lifespan.

That's why these "DOOM" proclomations are very unfounded. I do however think its safe to call Global console sales though, MS is NOT beating the PS4 globally this generation.



Well, even though some people here are happy about 311,000 XOne units sold, and even though Microsoft's PR is trying to spin it that way as well, in all actuality those numbers are bad and Microsoft cannot be pleased an iota with them.
They entered March with a clear strategy: Be a Loss Leader and shift as many consoles as possible with one goal in mind - winning March and edging closer to the overall lead.
Heck, I'd even boldly assume that, what with the abundance of stock, 9 month long hype of Titanfall, price drops, game and subscription bundling, they even had a small inkling of hope to overtake PS4 in total sales to date.
Sure, that would have meant doubling PS4's sales, but I'm sure there were some who hoped that many on-the-fencers, stragglers, and flip-floppers would pounce on that sweet Titanfall deal like there's no tomorrow.
Because, in all honesty, Titanfall bundle is a great deal, an original $600 value sold for no more than $450 (so a minimum of a 25% discount).

The strategy didn't work. All the money spent, and not even a possibility of a tagline "#1 selling console in America" to show for.
If you think that the number is not bad because MS is making a profit, you need to understand that companies are not in the business to just "make profit", they're in the business of "maximizing profit". And it is certainly easier to maximize profit from a standpoint of a Market leader, than of a Market follower. The notion of being a market follower entails an entire shift in marketing and sales strategies, resulting in the need to lower profit expectation in order to aspire toward being a market leader again.
Because, in a low growth industry such as console gaming, being a company with a low marketshare basically means that your product is a dog - syphoning money out of more profitable ventures in order to battle for a second chance for success.

Let's not forget the general human mentality of siding with a winner (whether it's sports, politics, Dancing with the Stars or business...). Any news of a product being #1 will bring in more and more of the console-agnostics towards the winner's side. The follower will need to preach very convincingly, and offer it's flock a much better promise of a wonderful after-life in order to convince them to come over to their "church".

Microsoft and XOne are not "doomed", but they are facing a steep upward struggle to remain relevant, and to reach profitability. I'm certain that they were already forced to move profitability goalposts several months, or even years further, as the numbers they have crunched in May and November 2013 are certainly not the numbers they are showing right now. It will take a lot of sweet-talking to retailers to convince them to open up their storage to even more consoles, it will take giving them much sweeter deals and profit margins in order to convince them to allocate resources to their stock instead of competition's.



Dark_Feanor said:
lucidium said:
Dark_Feanor said:
However, Sony can´t just seat on the montain of PS4 sold and do nothing to improve the system and ad features to the console.

Your post is easilly summed up.

Dark_Feanor said:

Not sure if you genuinely believe what you're saying or are really just that painfully ill informed, it's as if the past month and a half news on update 1.70 didn't happen.

Because in the last 4 or 5 months what have we heard from Sony beside sales figure and lay-offs?

Well,  they annouced a  "remaster" of a last gen game and... what am I missing?

Hunn... don´t know, ask Nintendo for how that montain of Wiis help them when games and services are not in the pipeline. 

You completely ignored what he said and continued on saying it. I'm actually impressed by you, good job. So many things got announced and you ignore one of the major things like it didn't happen. Things like Playstation Now, huge updates, and game announcements don't exist with you unless it's only with Xbox. Poor PlaySation and Nintendo consoles. 



Hankoney said:
Well, even though some people here are happy about 311,000 XOne units sold, and even though Microsoft's PR is trying to spin it that way as well, in all actuality those numbers are bad and Microsoft cannot be pleased on iota with them.
They entered March with a clear strategy: Be a Loss Leader and shift as many consoles as possible with one goal in mind - winning March and edging closer to the overall lead.
Heck, I'd even boldly assume that, what with the abundance of stock, 9 month long hype of Titanfall, price drops, game and subscription bundling, they even had a small inkling of hope to overtake PS4 in total sales to date.
Sure, that would have meant doubling PS4's sales, but I'm sure there were some who hoped that many on-the-fencers, stragglers, and flip-floppers would pounce on that sweet Titanfall deal like there's no tomorrow.
Because, in all honesty, Titanfall bundle is a great deal, an original $600 value sold for no more than $450 (so a minimum of a 25% discount).

The strategy didn't work. All the money spent, and not even a possibility of a tagline "#1 selling console in America" to show for.
If you think that the number is not bad because MS is making a profit, you need to understand that companies are not in the business to just "make profit", they're in the business of "maximizing profit". And it is certainly easier to maximize profit from a standpoint of a Market leader, than of a Market follower. The notion of being a market follower entails an entire shift in marketing and sales strategies, resulting in the need to lower profit expectation in order to aspire toward being a market leader again.
Because, in a low growth industry such as console gaming, being a company with a low marketshare basically means that your product is a dog - syphoning money out of more profitable ventures in order to battle for a second chance for success.

Let's not forget the general human mentality of siding with a winner (whether it's sports, politics, Dancing with the Stars or business...). Any news of a product being #1 will bring in more and more of the console-agnostics towards the winner's side. The follower will need to preach very convincingly, and offer it's flock a much better promise of a wonderful after-life in order to convince them to come over to their "church".

Microsoft and XOne are not "doomed", but they are facing a steep upward struggle to remain relevant, and to reach profitability. I'm certain that they were already forced to move profitability goalposts several months, or even years further, as the numbers they have crunched in May and November 2013 are certainly not the numbers they are showing right now. It will take a lot of sweet-talking to retailers to convince them to open up their storage to even more consoles, it will take giving them much sweeter deals and profit margins in order to convince them to allocate resources to their stock instead of competition's.


I do agree with some of your points here but I don't see anyone really saying that the One met MS's projections. I think everyone agrees its probably significantly under what MS were projecting or hoping for.

The people commenting on the 311k being healthy sales is true though, there's no real need to spin that either way. At the end of the day its still a console with a $450 dollar price tag, a very small library, and is still battling what is quite possibly the worst announcement / reveal for a console in the history of this industry.

The One is indeed facing an upward struggle for long term sales but the thing is they aren't insurmountable odds. It isn't anywhere near the dire straits Vita and Wii U are, consoles that are in REAL danger.  I think people are just going to have to adjust their outlook on how this generation is going to look after how relatively close all 3 were last generation. This gen is going to likely look much more like the 6th generation in sales with a VERY dominant leader out in front with the other 2 quite far behind. That said the One should be able to rather easily surpass original Xbox by a large margin, but will likely underperform in comparison to the 360 in the long run.



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FFXHD - 208k (166.4K PS3, 41.6K Vita)

vgc= 55k Vita 193k PS3

Not too bad!



March will probably be the X1's best month until December. After Titanfall, the X1 doesn't have much to offer until Q4. Meanwhile, the PS4 has Daylight and Final Fantasy XIV: ARR this month, MLB 14: The Show in May, The Last of Us Remaster and hopefully, Driveclub in the summer, The Order: 1886 in Q4, Shadow of the Beast, Oddworld: New 'N' Tasty, Everybody's Gone to the Rapture, Planetside 2, and Transistor. X1 will especially slump over the summer while the PS4 will manage to maintain some consistency.



they need to lower price and if they got to get rid of kinect to do so. So be it. If they couldnt take it this month I dont see how they can for the rest of the year



Aura7541 said:
March will probably be the X1's best month until December. After Titanfall, the X1 doesn't have much to offer until Q4. Meanwhile, the PS4 has Daylight and Final Fantasy XIV: ARR this month, MLB 14: The Show in May, The Last of Us Remaster and hopefully, Driveclub in the summer, The Order: 1886 in Q4, Shadow of the Beast, Oddworld: New 'N' Tasty, Everybody's Gone to the Rapture, Planetside 2, and Transistor. X1 will slump over the summer while the PS4 will manage to maintain some consistency.


November will for sure be higher for the One, October will probably be significantly higher as well. In fact September may even be higher. 

September will have Destiny

October will have Arkham Knight, AC Unity, Alien Isolation, Battlefield Militay Police (heavily rumored), and Shadow of Mordor

November will have COD, and Halo

Not to mention Sunset Overdrive is confirmed this year so throw that in somewhere.

I agree though the summer is NOTHING for the One, it will likely perform horribly until September barring a massive price cut or something.



TheShogun said:


Eh its waaaaaaaaay too early still to call something like that.

It really depends what kind of moves MS is able to make, and what kinds of software / pricing they can get to stay competitive.  Will they outsell the PS4 on a consistant basis? I hightly doubt it, but they will most likely be able to do it more than once every year, likely MUCH more than that.

People forget this is still the EARLY days of the generation. At this point in its lifespan people litteraly thought the PS3 was done for, the first 6 months for Sony were brutal, and all things considered the PS3 had a great lifespan.

That's why these "DOOM" proclomations are very unfounded. I do however think its safe to call Global console sales though, MS is NOT beating the PS4 globally this generation.

X1 is not the PS3 nor ill it ever come back like it.  There is little legit correleation between what PS3 did and chances X1 could ever pull of the same.  Unless your hopes you find are a legit reason. 

Its all very well founded, sales are a big flashing red sign pointing to just that.  March events and NDp numbers are exactly that.