An interesting article about the Playstation brand. The author is talking about the past and current time.
"For years gaming consoles have been evolving into the one-stop entertainment center. For the launch of PS4, PlayStation went back to its roots and put a singular focus on one thing: making its console the best place to play. Here, PlayStation SVP of brand marketing Guy Longworth discusses that strategy.""When PlayStation launched the PS1 console in 1994, it was jumping into a game dominated by Nintendo and Sega. A challenger on the scene, the company broke through with the marketing line “U R Not E” (with the E in red to denote “You Are Not Ready”). The provocation might have been directed at consumers, but it was the competition that was blown out of the water by Sony’s superior gaming system. When all was said in done, PS1 sold 120 million units--besting then-market-leader Nintendo by a wide margin, which sold about 34 million of its Nintendo 64."
http://www.fastcocreate.com/3028179/how-playstations-focus-on-gamers-helped-ps4-reach-1
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