I would want to see what kind of agreement the devs/valve have in place for the sales.

I doubt that Valve would be allowed to go "lol we are going to sell your game for 90% off, deal with it" without the dev okay-ing it.

You're talking about indie devs i was talking about AAA devs.

This is true, recently in a thread on here about Germany sales it showed that more software was brought on the PC, I think nearly double, but the revenue was about the same as the consoles.

Its great.

1) Sales happen after game has sold to initial core group. Same as consoles that are not published by Nintendo and their notorious legs.

2) Now you lower price to hit those who simply couldn't afford or are pirates. These peeps will likely pick it up for cheap and that captures some revenue that simply would never exist otherwise.

Meaning you either take $0 or $10/$20/etc. Anything is better than zero at that point.

Not sure how it works on steam. But the general idea is if a game is selling only 10 copies a day at 60$ Put it on sale for 30$ and now perhaps 20-40 people are buying it a day. The motto clearly works well on PC and it seems to be sustainable.

And no developers aren't avoiding PC because of steam sales. Steam isn't the only means of buying games on PC.

This is very true, at least for me. If a game that costs £40 normally is on sale at 50% its original price, I won't just take the £20 I saved and pocket it. Rather I'll just buy another game worth £20. Therefore more people are getting my cash as opposed to one group. I personally see this as a good thing.

As someone who play on pc and consoles I have to say I'm against those deals, especially if they are just a weeks after the games released. Yeah, maybe for people who play and doesn't care for the industry its ok, but that's not my case. That's why I don't like PS+ neither, both are things which affect developers, because every time there will be more people who will wait for that kind of deals and on the other side: budgets are increasing every time too. I would rather to pay 40-60 dolars if I know they are making money for a next proyect.

Pretty sure Steam now allows developers to set their own sales. Steam usually won't discount something right off the bat, it does it when revenue for a game starts to drop. Digital media means that developers will be making profit even if their game is severely reduced in price (assuming, of course, that they broke even through their initial sales).

I think they can.

Steam is heaven for Indies and but hell (hurting by changing the mentality of the most consumers to buy the game at sale which is bad) for AAA and AA games which has big budgets/development time and giving problems to Game Consoles which is keeping the industry alive with their R and D and First party studios but Steam is doing nothing other than helping indies for Downloadable content in PC but hurting retailers, AAA/AA developers, publishers, Console makers and gamers who wants AA/AAA games.