Cj2i3 on 18 March 2014
Not sure how it works on steam. But the general idea is if a game is selling only 10 copies a day at 60$ Put it on sale for 30$ and now perhaps 20-40 people are buying it a day. The motto clearly works well on PC and it seems to be sustainable.
And no developers aren't avoiding PC because of steam sales. Steam isn't the only means of buying games on PC.
