Something like this:
Sega tried to launch the console as part of a comeback after its previous efforts with the Sega Saturn failed. With a strong marketing campaign and reformed studios to develop new creative content, the Dreamcast was initially well received with a very successful launch and strong sales. However when Sony announced the PlayStation 2, sales of the Dreamcast quickly plummeted, due in no small part to the console's inability to support movies on the new DVD format. Sega later came to the realization that it did not have the financial resources to compete. The company discontinued the Dreamcast in North America early in March 2001, withdrawing from the console hardware business altogether and restructuring itself as a third party developer.










