you're kindding right ????

if there is a company championning that sport it's Sony especially at E3.... I don't know how long you've followed the console VG scene but among every constructors and every developper they are unmatched in the sport of showcase crap that is years before release with prerendered trailers not in engine..... the only one I can think of competing is Valve with HL2...

while MS has almost always talked about what is comming in the next 12 to 18 months and that's it, whit very few exceptions.... so before pointing out the few exceptions on one side, start by aknowledging the shortcomings of yours.... Sony BS marketing machine over the past 20 years plus is one of the reason I can't stand that company..... even MS's in their worst hours of the vista era never matched Sony's....

Sony has not done anything of the kind since Killzone 2 years ago (Different management). Nothing sony did was ever as a colossal failure as the DRM debacle of x1. MS is still doing this see Forza 5 massive downgrades from their trailers. You must hate Ms then because they are as guilty, it not more so now. Halo 5 and black tusks projects perfect examples as is forza 5's mis-leading trailers.