It`s a flooded market. And it seems to revolve around the hot thing (very dangerous) more than it should.

your right i meant safer, less production costs, less production time, more games.

not saying i would want that

I can understand that angle, but my question was raised to how long would that actually last?

It seems you agree with me, though.

I must say, casuals are capable of buying good games. I hate to say this, but they just need "guidance", in a way. Many of Nintendo's games on the Wii or DS were bought largely by casuals, and most were good. 

There's no shame in that. I don't believe that large developers and publishers can always rely on dedicated gamers, although establishing credibility amoung them is very desireable. And a dedicated fanbase can help point the mainstream market in the direction of good, appealing games.

mobile market is very volatile, and to sell well youve got to embrace microtransactions and free to play.
they day Nintendo does that will be the day i quit gaming.

it's the only thing saving Square Enix.... http://gamrconnect.vgchartz.com/thread.php?id=177000&page=1

My OP isn't about the initial gain, but the affects over time. I doubt SE's stock or placement on the App Store sales charts will stay the same for awhile. And that's my point.

Mobile gaming is just quantity over quality mentality. There is a reason a lot of those games are free. You can't really judge the quality of a product until you place a price tag on it and see how it sells.

But that is were SE (and Nintendo) could be better in then all the other.. provide quality to stay on top of the App store..  the Mobile gaming market in japan is bigger then console hardware and software combined.. and that market will continue to grow.