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Forums - Gaming - Forget MS.. EA is paying 10 dollar CPM!

fps_d0minat0r on 22 January 2014
J_Allard said:
Hey its this thread. Some of the users in here attacking others for supposedly defending MS here sure got some crow to eat. I hear light red wines are great for washing down poultry.


Not really, it just means EA are as bad as MS, it doesnt improve the situation for MS.



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NiKKoM on 22 January 2014
theprof00 said:
NiKKoM said:


Sony waaaay  above this... they don't even use real people but just create fake ones..

http://www.cbsnews.com/news/sony-pays-for-fake-reviews/
http://news.bbc.co.uk/2/hi/4741259.stm
http://www.zdnet.com/blog/hardware/sony-and-the-fake-psp-blog/186

thats like the next level..

Those are 7 years old at earliest, 11 years old at latest.

Nobody is saying Sony doesn't do social media marketing, but it's definitely a huge failure to be caught. One of the things I remember from viral marketing is that it can work great at times, but if you get caught it can hurt a lot more than the potential gains.

I used those cause those were a "big" thing back then.. Here is a more recent one the FTC warned about:

http://www.huffingtonpost.com/2013/11/26/water-festivals_n_4171771.html

90% don't read that its a Sony ad..
yes a viral campaign can backfire.. but most of the time the backlash blows over and only a small group of people care and complain about it..



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

theprof00 on 22 January 2014
NiKKoM said:
theprof00 said:
NiKKoM said:


Sony waaaay  above this... they don't even use real people but just create fake ones..

http://www.cbsnews.com/news/sony-pays-for-fake-reviews/
http://news.bbc.co.uk/2/hi/4741259.stm
http://www.zdnet.com/blog/hardware/sony-and-the-fake-psp-blog/186

thats like the next level..

Those are 7 years old at earliest, 11 years old at latest.

Nobody is saying Sony doesn't do social media marketing, but it's definitely a huge failure to be caught. One of the things I remember from viral marketing is that it can work great at times, but if you get caught it can hurt a lot more than the potential gains.

I used those cause those were a "big" thing back then.. Here is a more recent one the FTC warned about:

http://www.huffingtonpost.com/2013/11/26/water-festivals_n_4171771.html

90% don't read that its a Sony ad..
yes a viral campaign can backfire.. but most of the time the backlash blows over and only a small group of people care and complain about it..

True, but it also says, "brought to you by Sony" right in the opening paragraph. It's even highlighted.



NiKKoM on 22 January 2014
theprof00 said:

True, but it also says, "brought to you by Sony" right in the opening paragraph. It's even highlighted.

I know.. but even you missed the PRESENTED BY SONY on top...  it still got referenced in a warning from the FTC.. these kinda advertorials are a grey area.. for an advertising agency its about the 643 likes, 146 shares, 56 tweets.. creating thousands of extra views by people who don't realize that they are actually forwarding ads to their friends..



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)