Forget MS.. EA is paying 10 dollar CPM!

[NiKKoM]

theprof00 said:

NiKKoM said:

Sony waaaay  above this... they don't even use real people but just create fake ones..

http://www.cbsnews.com/news/sony-pays-for-fake-reviews/
http://news.bbc.co.uk/2/hi/4741259.stm
http://www.zdnet.com/blog/hardware/sony-and-the-fake-psp-blog/186

thats like the next level..

Those are 7 years old at earliest, 11 years old at latest.

Nobody is saying Sony doesn't do social media marketing, but it's definitely a huge failure to be caught. One of the things I remember from viral marketing is that it can work great at times, but if you get caught it can hurt a lot more than the potential gains.

I used those cause those were a "big" thing back then.. Here is a more recent one the FTC warned about:

http://www.huffingtonpost.com/2013/11/26/water-festivals_n_4171771.html

90% don't read that its a Sony ad..
yes a viral campaign can backfire.. but most of the time the backlash blows over and only a small group of people care and complain about it..