What? If you are selling out and having to restock constantly, you know exactly how many you are selling to customers. Sony wouldn't say 'sold through' if they meant 'shipped'. That sounds like wishful thinking to me.  To put it simply: retailer (a) has a shipment of 100,000 units. a week later they need another 100,000 units. This means the PS4 'sold through' 100,000 units in the previous week. Eventually Sony won't be able to give such concrete numbers because they won't be selling a well, but as of now, they know EXACTLT how many PS4s are selling to customers.

Dark_Feanor said:

For instance, Brazil recived only two batches of PS4 since november, and the second was early december and it´s not sold out!!! The same situation have happened in other places, including Scandinavia, South Africa and Australia (the later when in fact PS4 had sold out).

Just stop. PS4 sold out everywhere in the world, people are starving to get one, it's February, imagine how dire the situation looked back in the busy holiday month of December.

"Constantly" in the supply chain is 2 weeks or more if you are dealing with countries outside NA and west EU.

For instance, Brazil recived only two batches of PS4 since november, and the second was early december and it´s not sold out!!! The same situation have happened in other places, including Scandinavia, South Africa and Australia (the later when in fact PS4 had sold out).

My point is, if Sony did manufactured and shipped 5mi PS4 last year there is no reason claiming there is shortage WW in January.

See??

Whether Sony shipped 4.3mi - 4.5mi PS4 last quarter and there is shortage everywhere or they shipped 5mi and there is no shortage anywere.

Dark_Feanor said:

http://www.jacotei.com.br/playstation-4-500gb-sony.html

http://www.comprasparaguai.com.br/sony-playstation-4-500gb_6607/

(Thank you for the link, ethomaz)

It was never sould out in Brazil, even with some "gray market" selling for half the official price.

So why I can't find any PS4 at stores in São Paulo?

I will check again this weekend to see if I can find any... I will post pics too.

http://www.jacotei.com.br/playstation-4-500gb-sony.html

http://www.comprasparaguai.com.br/sony-playstation-4-500gb_6607/

(Thank you for the link, ethomaz)

It was never sould out in Brazil, even with some "gray market" selling for half the official price.

Dark_Feanor said:

Well, you won´t find if you just look at the shelves.

Go the Fenac Morumbi and ask for a PS4. They will have.

Or you might just order one from their online store... any online store.

http://store.sony.com.br/br/site/catalog/ProductDisplay.jsp?stockType=A&parentCatId=cat5060004&ref=catalogue&category=dvd&page=&tabNum=1&id=PS4-10035
http://www.fnac.com.br/playstation-4/p/653365

Submarion and Walmart have in stock yet.

But no Retail store have it... what that means?

And you can't talk about shipped units to Brasil and count Paraguay or Gray Market... these consoles are already SOLD (the gray market and paraguay buy the console and sell its here... it is already accounted SOLD unit to US or the country they are buying it).