On a per screen basis, IMAX likely does fine. I always see the 3D IMAX version of a film when given a choice. The theater is never empty. That's purely anecdotal evidence, but it is true that at the theaters in my area, they have one giant IMAX screen and the rest are traditional. So at that theater, it would be 1/16th of the profits at best just because they only have one screen. But they make more profit-per-ticket on that one theater, so it would work out for them
Also, I wish 3D bluray would catch on more. I have about 14 and pick up a couple extra every month. Sucks that a new 3d BluRay is so expensive compared to the 2d version.









