It's had the opposite affect on me. Everytime I see them, I think "man, this thing REALLY isn't targeted towards me". It seems like a they're trying to sell the image of a high tech Wii.

They are the official console brand of the NFL. Everytime there is a NFL show you will see the Xbox One. If you're a football fan theres no way you're getting away without knowing about it.

All those action movie trailers, makes want to punch someone...wait ... of course not what am I thinking ;)

Microsoft pays for everyone elses games and some of their own. Sony makes too many games to make enough to cover all of their games properly. Theres no way they would be able to equate. I know people who think some of the multiplats are Xbox exclusives. Its superior marketing and theres no way around it.

Pretty much Stage. Pretty Much

And you are a relatively informed gamer. Now imagine all those noob parents out there and MS is like bwuahuahua with the evil hand rubbing. Yup superior marketing indeed!

Its odd they would do such aggressive advertising when most if not all the Xbox ones are already preordered and accounted for launch. It would seem more effective to advertise mildly now and a few weeks after launch (towards the end of the football season) heavily advertise so people go out and buy the second shipment.None the less I agree these ad's are great they make me even want to buy one and im getting a PS4.

Holy shit that invitation one is awesome, this is the first I've seen it. They could have only done Titanfall and it still would have been badass.

Pretty much.