| JayWood2010 said: Sony claims to have humbled themselves, yet their entire marketing strategy has really been based on the question of "how can we show that we are better than Microsoft directly?" |
I could understand the point of the article until this bit.
If Microsoft weren't handing them reason after reason to take a dig, then they'd have nothing to go on. But things just keep going wrong for them again and again (the latest being resolution). If you're in business and you don't take massive opportunites like this to stick the knife in further, then I'd question why you're in business at all.
That, and it's all viral marketing anyway that I've seen. All the actual marketing I've seen has been shockingly similar to Microsoft's (i.e. Perfect Day vs. Invitation).










