Sony and Taco Bell Team up to Give Away 4,416 PS4 Bundles Before Launch in the United States

September 24, 2013 Written by Jason Dunning

We gave a brief mention to it in The Catch-Up, and Sony has now confirmed that they have teamed up with Taco Bell in the United States to give away PS4s in a promotion they call ‘Play the Future First’.

Starting at 12:01AM EST on September 26th and ending 11:59PM EST on November 10th, Taco Bell will be giving away a PS4 every 15 minutes (the official rules state there will be 4,416 prizes valued at over $2.25 million) with their specially marked $5 Buck Boxes – which include a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink. Each box will have a special code that you can then text in to win a PS4, or if you don’t have a mobile phone, you can enter the code on this website.

If you do win the PS4, you’ll be given the 500GB system, a copy of Knack, and a 1 year PlayStation Plus membership, with everything expected to be shipped on or around November 12th.

Head over here for official rules.

Are you going to buy $400 worth of Taco Bell to try and get a PS4? Let us know in the comments below.

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You've got a better chance to win the lottery.

i suppose those console gamers that were going out to grab some junk food anyway might consider Taco Bell a bit more heavily now

If I recall correctly, They did this with the PSVita. Which failed, so that means PS4 D00MED confirmed!

They also have the same lead architect: http://gamrconnect.vgchartz.com/thread.php?id=169176

Maybe i'll be try my luck with both Mountain Dew and Taco Bell. They are almost worth it once every 2-3 years.

Edit: Forgot Doritos too. 

Double doomed.