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Forums - Sales Discussion - Bach: Xbox 360 to be profitable in 2008

The original question: "When do you think Xbox will be able to contribute a billion dollars to Microsoft's bottom line, and how?" He's talking about XBox specifically, and still saying "next year." I could have sworn they were supposed to be profitable THIS year. And btw, if they do acheive profitability anytime soon, it will be because they hold off on a price cut because of poor PS3 sales.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.