http://www.bloomberg.com/news/2013-08-16/sony-said-to-plan-flagship-xperia-introduction-in-september-1-.html

Really ? , they just release the Z and the Ultra Z, why do they want to make more ? 

I guess it is cheap to release a new one and some people like new fancy mobile phones...

It is quite common to update your flagship phone every 6 months, though Samsung have been moving away from it and I think Sony should too

The XPERIA Z is actually very popular and I see nothing wrong with it at the moment, maybe wait until February (when my contract runs out...)

The interesting that that they are going to announce is their camera clip on for mobile phones

yeah but the Z is pretty popular and very sucessful it isn't dying down yet.

this phone it to compete with the high end camera phones also to compete with the new iphone. if i remember correctly this will use that processor found in the ulta Z.

Yes, but I guess they found out that the people that trade mobile all the time are enough to justify the change, I guess it is a good way for them to make a quick buck, they sure need it...

I am using a 30 dollar mobile phone right now, I guess I will buy a sony xperia next year, maybe, I am not really into mobiles and have 3 handheld consoles and a pretty decent MP3 player...

I'd actually really like another XPeria play style phone... The idea had potential if they could have done it right.

Xperia Play 2 would be great, I don't know why they haven't made it yet, the first one  had terrible memory.

Its called the Xperia i1/Honami

first leaked pics

http://www.xperiablog.net/2013/08/14/white-honami-captured-in-the-wild-sized-up-against-the-iphone-5/

HYPE

I think, ideally, the move would be to create an Xperia phone that does Vita games (via card) and Android OS stuff as well. Trying to make a device that does all that while not looking monstrous, and is a reasonable price would be tough.  That being said, if they could do it, I would totally buy one.