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Microsoft will ‘reintroduce’ the Xbox One in a live press event that is intended as a fresh start in their relationship with the media and consumers. They will directly address the concerns about the Xbox One and start generating positive momentum in time for the November launch.

According to an inside source after the E3 conference there was a massive and frantic ‘internal review’ of every aspect of the Xbox One compared to Sony’s direction with PlayStation.

The 24 hour check-in and disc-DRM policy was reversed to prevent the negative press becoming so widespread that it damaged the Xbox brand. Every other criticism has also been examined to see if it can be improved. Multiple changes have been made and Microsoft feel confident in a product they know the public will respond well to.

There have been discussions about creating price parity between Xbox One and PlayStation 4 by reducing the Xbox One price to $399/€399. Conversation has centred on bigger losses per unit sold versus loss of sales traction.

Microsoft will make public their plans for Gamescom later this week. It’s expected they will be hosting a press event presented by Phil Spencer, the vice president of Microsoft Game Studios and Phil Harrison, the corporate vice president of Interactive Entertainment.

http://www.handytips.info/1372/microsoft-will-reintroduce-the-xbox-one-at-press-event/

If MS truly care about pushing the whole Microsoft experience (PC, phone, tablet, cloud, Xbox), the price drop is a good idea. They can lose a few billion on Xbox if it'll save the phone/tablet/Metro direction.

If they just took out kinect and made it so the console would work without it; the price drop wouldn't come with billions of dollars of losses for microsoft.

This might change the game no pun

Wow, if they include the kinect with the price drop then thats a real game changer. It would be a nicer value compared to the ps4.

Misleading thread title. Add that its a rumor.

The Xbox 2

It would certainly make sense if they re-introduced the Xbox One. That would probably be in their best interest (I really do hope that they drop the price as well by at least $50 and keep Kinect...but I kind of doubt that will happen).

Major Nelson says otherwise - http://www.reddit.com/r/xboxone/comments/1jcrbb/microsoft_will_reintroduce_the_xbox_one_at_press/cbdlts3

Also the URL kinda gives it away.. handytips.info lol.

Everything Microsoft is doing now is to show off a new Xbox One; the Xbox One from E3 isn't the same one we're going to have in the future. In a lot of ways the presentation at gamescom will be a reintroduction to a radically different xbox one.