BOSTON, July 24, 2013 /PRNewswire/ -- Sony's PS4 will have the edge over Microsoft's Xbox One in the new games console battle which will erupt later this year according to feedback from Strategy Analytics' latest ConsumerMetrix survey. According to the report, "Games Consoles: Purchase Intention Index Q2 2013", 14.2 percent of consumers are very or somewhat likely to buy a PS4 within the next twelve months compared to 9.5 percent who will buy an Xbox One. If the results were reflected in sales data this would imply that sales of PS4s would be nearly fifty percent higher than Xbox One. The survey interviewed a representative population sample of more than 6000 respondents across the US andEurope in June 2013.

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"Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war," says Jia Wu, Director, Connected Home Devices (CHD). "Sony's performance at E3 was widely accepted as superior to Microsoft's, and the survey evidence suggests this has already fed through to the wider consumer market."

The report notes that the PS4 leads in both the US and Europe, in spite of the fact that Xbox 360 currently has a lead over the PS3 in the US. In the key 20-35 age group nearly 30 percent of respondents are very or somewhat likely to buy a PS4 compared to under 20 percent for Xbox One.

"There are still likely to be a few twists and turns before market launch," says Ed Barton, Director, Digital Media Strategies (DMS). "Microsoft has already demonstrated a willingness to listen to consumer concerns and it will now need to leverage the retention power of Xbox Live and invest in exclusive games if Xbox One is going to recover from its poor showing at E3."

Methodology: Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in June 2013. The sample consisted of n=2062 individuals in the US and n=4118 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of emerging technology, communications and media. For more information, please visithttp://www.strategyanalytics.com/ 

US Contact: Jia Wu, +1 617 614 0712, jwu@strategyanalytics.com

European Contact: Ed Barton, +44 1908 423613, ebarton@strategyanalytics.com

SOURCE Strategy Analytics

http://www.prnewswire.com/news-releases/sonys-ps4-has-fifty-percent-lead-over-microsofts-xbox-one-says-strategy-analytics-survey-216761281.html

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ethomaz already made this thread.

tss. Ok hopefully a MOD will see and lock this then.

Thanks for the heads up ;)

A survey, hm?

They asked 6000 people and found 852 people that might buy a PS4 and only 570 that might consider a Xbox One. Then we calculate this up to a potential market of 300 million customers and know the results early.

I'm done with analyst even if I think it's more like it.

the only analyst i trust is pachter

Yeah dude, but look at all the changes MS made to the machine in a matter of weeks. No DRM, Self publishing, used games support, this all is news to the Xbox One. Do you honestly think that MS would change all that if they were NOT worried about sales?

Ps4 is going to kick x1 butt

The other guy from Forbes is predicted a 3 to 1 shipment advantage for Microsoft. All this is are a bunch of predictions based off a small sample size. Much like how these same data places had Mitt Romney being and not being the president every other week.

You also can't put much stock in these ( and yes that goes for this and the pro Microsoft one) until marketing kicks in and the masses learn that the console is coming.

It doesn't matter what either sides thinks about the other console. A good marketing campaign can convince people to buy a bag of horse crap.

That only shows how out of date such a survey is.
And improving your console / service to sell more units is nothing bad.

And stop with this dude-stuff please, it's so 90s.