RRP of current games is £50, for CoD MW2 it was £55 (http://www.bit-tech.net/news/gaming/2009/07/17/call-of-duty-modern-warfare-2-to-cost-55/1). But most game stores know that in order to compete the price is £40-£45. End of story.

PSN store has an issue here you see, for new games it releases it sticks with the RRP of £50, yet all stores are £40. Going to a store instantly saves you money.

This whole this is no change and won't affect us much.

still cheaper than aus so people will continue to import.

I'm glad I don't live in the U.K. This is unfair to them!

If games are going to cost £55, I am not buying any games at launch next gen. Screw that. The highest I'm willing to pay for a game at launch is £35, and if it's something that I absolutely must have then £40, but nothing more than that.

There better be some good price incentives for buying digitally because that retail price is ridiculous. There is a limit to how much gaming can cost, and at that price it is no longer a hobby that can be sustained, at least not at day one.

I also saw MGS4 and LittleBigPlanet for 72€ in plenty stores.
So yeah I wouldn't be surprised if more publishers go for 70€ as the standard.


But honestly in the UK no one cares about the RRP. That's completely in contrast to the US and also most of the important European markets (well I definitely know it for Germany and France).

well they are digging a hole for themselves...

I bet EA game sales will still rise for the year. lulz

When I say consumers are stupid, no one ever believes me.

Not stupid per se, just impulse based and tend to make purchases based on emotion.

You want a game, you hate the maker, you buy the game anyway. Sure it is an endless cycle of no change when the company keeps raking it in, but thats what happens when you are in a industry that lives and dies on impulse purchases.

Like a lot of commodities over here, things are hardly ever priced at RRP. Games will most likely be around £45-50 for new PS4/One games (at launch) and eventually drop down to normal PS3/360 prices ~£40.