disolitude said: The biggest mistake Nintendo made with WiiU is tying it to the the Wii in terms of branding. I've talked to many people who bought the Wii and dont even realize WiiU is a different console. They just think its a tablet addon for their Wii. As the motion gaming and "waggle" associated with it became a cliche over the last few years, Nintendo should have realized that they can't milk the blue ocean anymore with the exact same shtick and that the majority of their Wii owners aren't going to run out and upgrade on day 1. Considering that majority of Wiis have been collecting dust for the last 2 years due to lack of quality software, it would have been wise for Nintendo to leave the Wii image and branding in the past and move on. WiiU should have been a brand new console in terms of design, with a new name, new image, new marketing message... WiiU is actually a decent console with lots of potential but the mass market has moved on from what made the Wii such a success, and they can't differentiate much between the two. |
I have heard this many times here, but I still disagree with it. I was out at dinner with an old friend from high school not long ago, and his 8 year old son was asking him to buy a Wii U. His 8 year old son knew that it was a new console. Another time recently, I was shopping in Target and I overheard another child, had to be younger than 8 in my estimation, telling his parents that he wanted a Wii U. I don't see how all of these children are conscious of the fact that Nintendo has a brand new console on the market, but the average consumer cannot fathom that a $349 piece of hardware is not just an accessory to the existing $129 Wii. How many accessories do you know of that come out 6 years into a console's life and cost 3x the current price of said console, also more expensive than console itself was when launched? Nintendo has never labeled their hardware numerically in their 30 years in the video game industry, and it's never been a problem. NES --> Super NES, Gameboy/Gameboy Color --> Gameboy Advance, DS --> 3DS (also criticized last year, but 30+ million sales later, I think that's been proven as nonsense). Could they have chosen a whole new brand name entirely? Sure, they could have. Is it the definitive reason for why Wii U is not selling well right now? I question that.