no it wasnt. it was just Kinect marketing. MS spent around 1B that holiday alone on just Kinect and Windows phone. 500M for each

kinect 500$ figure sources

http://www.eurogamer.net/articles/2010-10-18-kinect-gets-USD500m-marketing-spend

http://www.digitaltrends.com/gaming/microsoft-to-spend-500-million-on-promoting-kinect/

http://www.vg247.com/2010/10/18/ms-to-spend-500-million-on-kinect-marketing/

1B on kinect and windows phone sources

http://www.techradar.com/news/gaming/microsoft-to-spend-over-1-billion-on-kinect-and-phone-7-marketing-901769

http://www.neowin.net/news/microsoft-to-spend-1-billion-dollars-on-wp7-and-kinect-marketing

all dates go back to oct 2010, that shows it was just for launch, as every article says so. i can dig up many more sources if you like, as i just typed kinect 500 million marketing in google. 

I was pretty sure someone came out and said it was for everything but hey, I could be wrong. Can't win everyday. LOL

What do you expect for XBOX ONE?

Not sure if this makes it into the marketing department but I thought it was really funny. MODS! If this is to much I will remove the post...

sorry, couldnt resist!!  

hmm this is just my prediction, dont call me out on it if i am wrong, but im thinking it could go up to 750million to 1B$. also to point out, the marketing machine has already started since they announced the console, its not like they just market the product once it releases. we already seen plenty adds for PS4 and X1 already, so the machines have started, just expect them to market more and more once the products release.

"Lose 10 lbs per Roman killed in RYSE"

***ONLY ON XBOX ONE***