The MS Marketing Machine began!

[bananaking21]

DJEVOLVE said:

bananaking21 said:

ironmanDX said:

Farsala said:
Probably over a billion dollars will be spent on marketing. What was kinect marketing cost? Xbox One is kinect and Xbox together launching so it will just be multiplied.

$500,000,000 for Kinect if I'm not mistaken. Over a billion is a big possibility!

500 million was spent just at launch of kinect. not the total sum of marketing on kinect for its entire life spam

That was on all marketing. Not just kinect.

no it wasnt. it was just Kinect marketing. MS spent around 1B that holiday alone on just Kinect and Windows phone. 500M for each

kinect 500$ figure sources

http://www.eurogamer.net/articles/2010-10-18-kinect-gets-USD500m-marketing-spend

http://www.digitaltrends.com/gaming/microsoft-to-spend-500-million-on-promoting-kinect/

http://www.vg247.com/2010/10/18/ms-to-spend-500-million-on-kinect-marketing/

1B on kinect and windows phone sources

http://www.techradar.com/news/gaming/microsoft-to-spend-over-1-billion-on-kinect-and-phone-7-marketing-901769

http://www.neowin.net/news/microsoft-to-spend-1-billion-dollars-on-wp7-and-kinect-marketing

 

all dates go back to oct 2010, that shows it was just for launch, as every article says so. i can dig up many more sources if you like, as i just typed kinect 500 million marketing in google.