The best way for console makers to deal with the used games market is to ensure their games are so good that people don't want to trade them in, Nintendo of America president Reggie Fils-Aime told Polygon. But supporting used games is also important, he added.

"We have been very clear, we understand that used games are a way for some consumers to monetize their games," Fils-Aime said. "They will buy a game, play it, bring it back to their retailer to get credit for their next purchase. Certainly, that impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content. Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less. So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games."

Source: http://www.polygon.com/2013/6/13/4426338/nintendo-if-youre-worried-about-used-game-sales-make-better-games

That's the best thing about Nintendo. I still play many of their games that came out years ago.

Well put Reggie!!

I still own all my Nintendo games and consoles NES -> Wii U

Well, it's the truest thing I've heard all E3.

Except whenever someone says "super ___" I always think of a kid trying to describe something. It's so super lame!

And then they wonder why they don't get third-party games. Boothisman.gif.

Every generation devs blame something different. It used to be piracy and now its used games. Reggie said it perfectly, devs need to make their games more replayable and fun so no one will want to take their games back.

Nintenod should worry about wiiu sales

You tell them Reggie!

First Mr. Miyamoto, then the living walking meme himself, Reggie. Expect Nintendo (and some third party companies) to be left standing after the industry crashes again due to overspending on all these one-hitter AAA games that a lot people will just trade in once they beat them.