When asked about the negative reaction of the internet and E3 towards Xbone's DRM, Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi replied: "I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points."

http://arstechnica.com/gaming/2013/06/microsoft-defends-the-xbox-ones-licensing-used-game-policies/

Sounds to me like he is saying that they will get away with the DRM because most consumers are too ignorant. Do you agree?

They tried this tactic with Windows 8. "Consumers don't understand, they just need to accept change and get educated!".

If they dropped the 24 hour check in... (Who has an Internet connection that never goes down? What company never has had servers go down and kept them online FOREVER? They killed any retro gaming essentially.)
Then I would imagine more people would be on-board.

Sorry, had to reset the poll. Please vote again.

Original thread title was flamebait, but i deem the OP itself to be valid, so i simply edited it.

You're on thin ice, however.

"...We've seen it in the research, we've seen it in a lot of the data points."

That's the core of the issue right there.  They see their consumers as data points, not gamers.  I understand it's a business, but this is a little insulting.  He's right, there are a lot of "I only play Call of Duty" gamers and uninformed parents that will buy it, as well as a casual gamers that won't bother with the details, but that's no reason to take advantage of them.  He's really admitting that they are exploiting the uninformed consumer because the research says they'll get away with it.  When that consumer goes to trade in their game or their piss-poor rural internet is acting up, they may not be so uninformed anymore.

A lot of these uninformed consumers know at least one person like us, who is more than willing to offer their opinion on such matters.  The magnitude of the backlash of their decisions has already been big enough to escape internet forums and video game blogs and enter the mainstream media outlets.  Once online reviews of these consoles open up after launch, that will factor as well.  I think they're underestimating the consumer, as well as the quantity of information available to customers.

The simplest part?  They're missing that no matter how uninformed a consumer is, money talks, and the PS4 is $100 cheaper.

Of course their won't be a negative impact. Xbox One won't have an impact.

You know, I'm actually getting kind of tired and sick of watching their attempts to talk about their console. It seems not a single one of them is able to speak without saying something wrong. If some do they are just overshadowed by the next guy saying stuff like in OP.

MS, why didn't you just go all digital, Sell codes in stores/physical disks that are required to be in the disk drive or stop working once installed. Not require internet, etc. etc. There are a few ways they could have done this and properly told consumers. The route they choice is just one big mistake.

Look at the quote, it almost literally says that most consumers are ignorant. I don't see how you could be any more direct  without saying "people are idiots".
Not sure if that is a wise marketing strategy.

I was thinking about the retro gaming thing the other day.  One of the great things about being a gamer is dusting off an old console to play a classic.  HD re-releases are great, but sometimes don't capture the fun of remembering the feel of the old controller, the "man, this takes me back" feeling, etc.  Obviously a lot of games will have no replay value 10 years from now due to infrastructure requirements, but I'd like to think retro gaming will live on.  Unfortunately, it may be a hobby that is dying a slow death.

I think it's the way they implemented it, that makes no sense. There are multiple online DRM platforms on PC(Steam, Origin, Uplay) and none of them require 24h check in. It's actually weeks before any of those clients require you to log in again for validation. 30 days or something like that would have been fine, along with a flat drop in game prices.

Yeah, the poll was originally funnier when the headline said that Microsoft considers consumers to be too ignorant to notice the downside of DRM.

I have to say, personally I find that quote by Mehdi even more insulting than this: https://www.youtube.com/watch?v=5yC8FbgGnd0